Cyber Attacks Term Paper Example | Topics and Well Written Essays - 3000 words

Cyber Attacks - Term Paper Example A background of origin of tense environment between America and the world of terrorism sharply identifies foreign variables in defining the current conditions in the country. The implementation gap on effective anti-terrorism policies identifies in detail the nature of evolving terror environment backed by technology and online computer usage to support the magnitude of current terror threats (Saskia, 2011). The nature of legislation and criminal justice system with respect to provisions of the constitution dominate the remaining sections of the discourse, with case laws illustrating the standoff to flawless war on terror. Two classical cases that defined the interaction between the fight against terror and legally supported government polices illustrate the apparent standoff. Finally, opinion is given on different issues touching on the overall global status of US effort in fighting terrorism. The Department of Homeland Security is a constitutional establishment that takes up the task of ensuring that the country wards off crime and potentially harmful actions, in accordance with the requirements of the constitution with regard to provision of protection by national government. The government deploys resources within its control for provision of a safe environment through the Department of Homeland Security. Internal threats precipitated by actions happening within the country or beyond the borders constitute the concerns of the Department at all times. It is increasingly impossible for America to remain safe, with the impact of foreign intrusions dwelling on the country than ever before. In view of the state of threats to national security, America devotes the largest fraction of its national budget to fund departments entrusted with ensuring that America is safe. If the country did not perceive such threats to be as serious, perhaps the proportion of budgetary allocatio n across the other departments would not show such a huge disparity. Aggression against

Case study Example | Topics and Well Written Essays - 500 words - 85

Case Study Example For this reason, it was essential to adopt an advertising strategy totally different from the prevailing ones. b) The first campaign of Axe made use of the broadcast media as the central element of advertising. This media was chosen to captivate the audience after having reached them. The ‘dirty message’ that was part of this campaign was targeted to reach the intended audience by airing the commercials during telecast of television programs that were famous in the age-group that was being targeted. Program like Baywatch, Aqua Teen Hunger Force, The Real World were chosen for this purpose. In addition to the broadcast media, Axe also made use of the print media to display luring ads in magazines like Playboy, Maxim and Sports illustrated swimsuit issue. An additional line of action was targeting spring break destinations that were favorite among college boys. The walls of these places were covered with posters and pictures of the products manufactured by Axe. One last media used for advertisement was the internet; a website by the name of www.theaxeeffect.com served to entertain the target audience i.e. young boys. c) The second campaign made use of the ‘storytelling power’ of television and cinema combined. Since the issue was to promote the ‘detailer’ and ‘shower gel’ collectively, it was essential to promote the use of detailer using multiple media channels, as it was a novel concept at that time. In addition to the cinema and television, digital media was employed and various means like videos promoted through YouTube were used for the purpose. The idea was to promote the novel â€Å"Axe Detailer: The Manly Shower Tool†, which served just one purpose i.e. â€Å"Clean Your Balls†. In my opinion, this effort was driven by reach. d) Instead of using the traditional forms of promotion, Axe should now focus on promotion through direct interaction with the public. This may include