Saturday, August 31, 2019

Scooter Sales in Vietnam

Hom kia ong th? y em g? i cho em 1 cai article kha hay v? th? tru? ng xe 2B VN kha hay, m? i cac bac xem. EM xin l? i vi no la ti? ng Anh nhung vi? t cung kha d? hi? u . Qua bai bao nay em gi? t minh khi bi? t con s? ban ra c? a xe AB hon 120K , kh? ng thi? t . Va cac bac th? ng? m Hon Da VN da moc tui bao nhieu ti? n c? a dan minh  [pic] Em xin phep VietNamNet Bridge – Two years ago the Vietnamese media was driven into a frenzy when Hollywood stars Brad Pitt and Angelina Jolie came to visit Vietnam for the first time.The image of the couple in casual clothes riding a black Yamaha Nouvo scooter in downtown HCMC was widely seen in newspapers and magazines. Scooter riders seen in downtown HCMC. Vietnamese consumers have an increasing preference for scooters. This actually gave free publicity to Yamaha. Sales of the Yamha Nouvo scooter have rocketed in Vietnam as this scooter has become a fashion for not only women but also men. Yamaha's good business has led to other motorcycl e makers to enter the market or boost scooter production to capitalize on the growing demand. The race startsItaly's Piaggio, the world's fourth largest scooter and motorcycle manufacturer, started construction of its first factory in Vietnam. Honda and Yamaha from Japan will open their second Vietnam factories soon. Honda Vietnam, the largest motorcycle manufacturer in Vietnam, has shifted focus to scooters for men. It started a campaign to enter the market six months after the trip of Vietnam by Mr. and Mrs. Smith. It launched the Air Blade scooter designed with a sporty fashion. As a favorite motorcycle brand, Honda caused an instant fever on the market after launching this scooter.When placing an order for an Air Blade at a Honda authorized exclusive dealer in HCMC, customers will get a shake of the head. The dealers are flooded with a lot of orders. A Honda dealer on Nguyen Trai Street in District 1 says it still has more than 600 orders to fulfill. But those really wishing to own an Air Blade scooter can go to plenty of private retailers in the city, but the price is usually VND8-10 million higher than Honda's list price. Despite the strong demand, the company says it is unable to scale up production as its factory in the northern province of Vinh Phuc is running at full capacity.As an adaptive measure, Honda has increased shifts to fulfill the mounting orders. Koji Onishi, general director of Honda Vietnam, says that by end-April this year,  more than 120,000 Air Blade units had been sold, becoming the best-seller of the scooter category on the local market. Not to miss the race, Yamaha introduced the new Yamaha Nouvo Elegance scooter that comes with an engine of 135cc in late April, which is higher than those of the previous scooter versions. With a list price of VND29. 2 million, including VAT, the new Nouvo scooter is going like hot cakes.Just around 10 days after the new Nouvo version came out, Honda announced the launch of two new Air Blade versi ons with a sportier and more fashionable design. They retail for VND28. 5 million (VAT included) and come with three colors – dark blue, white and red. In addition to the new Air Blade, a sporty Air Blade Repsol version with the color of Repsol Honda racing team in MotoGP World Championship has been introduced this time at VND29. 5 million. The market is so lucrative that another Japanese motorcycle maker, Suzuki Vietnam Corp. , has also forayed into the scooter market, with the launch of he Hayate priced between VND21. 8 million and VND22. 8 million. The 125cc Hayate has a sporty design and targets male motorcyclists and is expected to strongly compete with Honda's Air Blade and Yamaha's Nouvo. The Suzuki prices are lower VND7-8 million than the other two brands, so the Hayate has a competitive advantage in pricing. The competition in design Vietnam Manufacturing and Export Processing Co. (VMEP), Sanyang's motorbike maker in Vietnam, was the first to make scooters in Vietnam with the SYM brand. Taiwan's SYM is one of the successful stories.The company launched the Attila scooter in 1997, which has since gained increasing popularity among young people. SYM leaders say that the introduction of the Attila has paved the way for the company to gain a competitive edge over cheap Chinese motorcycles, which overwhelmed the local market in the late 1990s and early 2000s, as well as others. The Attila was then the best-selling locally assembled scooter model. Imported scooters like Dylan,@ and Spacy of Honda, Majesty of Yamaha, and Epicuro and Aventis of Suzuki are prohibitively expensive but the compact and fashionable design and moderate price have made the Attila more competitive.The Attila retails for about VND30 million, around one- and two-thirds of imports. Buoyed by SYM's success, other foreign companies including Yamaha, Suzuki, Honda from Japan later jumped into the market. Experts formerly showed concern that SYM would find it hard to maintain its dom inance on the scooter market since more Japanese producers were aggressively increasing investment in scooter innovation and design to gain a slice of the pie. But brands like Honda Click, Yamaha Mio Classical and Suzuki Amity seem to be not the archrivals of the Attila which is particularly popular among urban females.SYM's Attila Elizabeth version has become a favorite among young women thanks to its fashionable, elegant and compact design. The demand for the Attila Elizabeth has outpaced SYM's supply, leading to its price outside the company' dealers increasing by VND2-3 million per unit. The good outlook The growth prospects of the market are good as young consumers in cities have an increasing preference for scooters. Many motorcycle assemblers have switched to scooter production to capitalize on this market trend and have been expanding production to meet local demand. Taiwan's biggest bike maker Kwang Yang Motor Co. Ltd. (KYMCO) is an example.It has become the majority owner of Hoa Lam Kymco Motors Corp. after acquiring a 60% stake from its local partner. Hoa Lam Automobile-Motorcycle Joint-Stock Co. transferred its 60% stake in this joint venture to the Taiwanese company, thus reducing its holding to 30% from the previous 40%. KYMCO's stake in the venture, meanwhile, is up to 90%. Nguyen Tien Sy, deputy general director of Hoa Lam Kymco Motors Corp. , says that the authorities have endorsed the stake transfer between the two partners. The acquisition, whose value is not disclosed, is part of the Taiwanese company's plan to deepen its investment in Vietnam.KYMCO will develop a new factory in HCMC's District 2 besides the joint venture factory that is mainly assembling motorcycles in Binh Chanh District. The new factory in Cat Lai Industrial Park will produce motorcycle parts for local sale and export to ASEAN markets, Sy says. KYMCO will move its production lines from a factory in Taiwan next month to the new factory, which will mainly manufacture scoot ers. KYMCO attributes its increased investment in Vietnam to the strong demand for motorcycles. This firm forecast the domestic scooter market will continue expanding in the next five to 10 years.KYMCO entered Vietnam in late 2004 by buying a 30% stake in the bike manufacturing plant, which was wholly owned by Vietnam's Hoa Lam Automobile-Motorcycle Joint-Stock Co. The value of the factory then was set at US$15 million. The brand name KYMCO, however, is not popular in Vietnam, but the Taiwanese company has reaped success elsewhere, exporting products to 81 countries worldwide, including Europe. KYMCO has set up nine motorcycle factories in Asia. The two market leaders, Honda and Yamaha, also started work on their second factories in northern Vietnam last year. Honda's new factory worth US$65million will mainly produce scooters.The plant, which is located next to the first one in Vinh Phuc Province, is part of Honda's expansion plan after its success over the past 13 years. The new 2 8-hectare plant is scheduled for mass production in the third quarter of this year, with initial annual production capacity of 500,000 units, says Koji Onishi, general director of Honda Vietnam. Together with the existing plant's annual capacity of one million units, this plant will help meet the increasing demand of Vietnamese customers, he says, adding state-of-the-art technology would be applied to ensure high quality. The most modern and latest technology of Honda will be applied to this new plant that may produce the perfect quality products for Vietnamese customers,† he says. â€Å"The income level is increasing and the infrastructure is developed. Thus, the demand for scooters becomes higher and higher. In addition, its easy operation and modern design can sharpen customers' personality. Thanks to the growth of the Vietnamese economy, we realize that young people especially in big cities prefer the scooters,† says Yasuhiro Imazato, director of Honda Vietnam brand in HCMC.Meanwhile, Piaggio, the world's fourth largest scooter and motorcycle manufacturer, is building its first factory in northern Vietnam. The company will spend US$45 million on the factory which covers eight hectares in Binh Xuyen Industrial Park in Vinh Phuc Province, and will be commissioned in mid-2009, with an initial annual output capacity of 50,000 units for local sale and export. The project is part of Piaggio's broader three-year plan to expand its operations in Asia by setting up shop in Vietnam and India, Piaggio chief executive Roberto Colaninno.He says the company's products are already available in Vietnam, but it still wants a factory plus a sales network in the country. Piaggio brand is generally targeted at high-end customers. The Italian firm has five local companies as distributors – Sapa Trade Co. , Xuan Cau Co. , Viet Nhat Motor Co. , Y Viet Motor Co and International Friendship Co. However, Piaggio's investment in Vietnam is still smaller than Japa nese and Taiwan motorbike producers. Taiwan's Sanyang Industry, which is known for SYM brand, looks to Vietnam as one of its major motorbike production hubs in Asia and its biggest investment markets.Under a motorcycle industry development plan recently approved by the Ministry of Industry and Trade, Vietnam will become a major Asian center for motorcycle design and production. The plan envisages local motorcycle demand reaching 2-2. 2million units a year. By 2015, there will have been some 31 million motorcycles in use nationwide and some 33 million by 2020, compared to the current 20 million, according to the plan. An additional 1. 8 million motorbikes will hit the road a year. (Source: SGT)

Friday, August 30, 2019

A Failure to Communicate: Long Term Care for the Baby Boomers

The Government is taking the home Mary and Marshall Brandenburg worked for all their lives.   Mary and Marshall poured all of their assets into realizing the American dream of home ownership.   Now they are among the thousands of seniors who are having that dream extinguished by the estate recovery provision of Medicaid.   Mary has lived in a nursing home since 2001.When she dies, Georgia will collect the cost of her long-term care from her estate, wiping out any inheritance for her family.   Like Mary and Marshall, most Americans think the money taken out of their paychecks every week for Social Security, Medicare and Medicaid will cover their long-term care.   This is simply not true.This paper explores the misconception held by a significant number of people that Government programs will pay for long-term care.   This paper also discusses the way Congress altered the role of Medicaid through passage of the Deficit Reduction Act of 2005.   The policy changes of the DA R substantially affect estate planning and increase the need for long-term care insurance.Also included is a discussion of provisions a long-term insurance policy should include.   The two main delivery methods of long-term care insurance are through a private carrier or a state sponsored Long-Term Care Partnership Program.   The paper concludes by recommending nationwide implementation of the Long-Term Care Partnership Program.II. ITS REALITY TIME FOR THE BABY BOOMERS!Americans are living longer than ever and the first members of the Baby Boom Generation will reach 65 in four more years.   Many of them are or have been caregivers for their parents.   The reality of old age is now staring them directly in the face.As one recent blogger lamented: â€Å"I was cleaning the bathroom yesterday, wiping down the mirror, when it happened.   It stopped me in my tracks, mid-swipe, and I couldn’t believe my eyes.   I blinked hard, took another look, but there was no denying the truth.   I have become my mother.†A. Just Who Are These â€Å"Boomers† Anyway?The U. S. Census Bureau defines Baby Boomers as the 78 million Americans born between 1946 and 1964.   They comprise approximately 30% of the total population and are more numerous than any other generation.   Boomers transformed America into what is now the wealthiest and strongest nation on the planet.Along the way, they also transformed our culture.   Boomers are the driving force behind the emphasis on individual rights, from civil rights to gay rights.   They started out by challenging authority but now control almost every major institution.Now they are facing retirement but the majority of them have not considered any type of estate planning.   According to a recent study, 60% of Americans between the ages of 21 and 64 have neither an IRA nor a 401(k).   According to Cheryl Russell, a well-known demographer, most Boomers â€Å"haven't faced retirement planning yet, b ut when they do, it will come as a shock.†B.   Their Need for Long Term CareAmericans are living longer than ever.   At birth, a Boomer could expect to live to the age of seventy.   Now Americans reaching 65 have a life expectancy of 20 more years.   This trend of more of us getting older and living longer will continue.   Individuals that are age 85 and older are the fastest growing demographic of our population.At age fifty, there is a 20% chance of needing long-term care within the next year.   At age 65, there is a 44% lifetime risk of entering a nursing home.   The trend is clear, more and more of us will need long-term care.What is Long-Term Care?Long-term care encompasses a broad range of services needed by people who are unable to care for themselves because of illness, disability or aging.   Long-term care is the assistance needed to perform the essential activities of daily living (ADLs).   Individuals may receive this assistance at home, in an assi sted living facility, adult day care center or skilled nursing home.The term, activities of daily living, means activities that people generally do by themselves on a daily basis.   These are dressing, bathing, transferring (getting into and out of bed or a chair), walking, eating and toileting/continence.   Medicaid eligibility or payments from a long-term care insurance policy usually require the person be unable to perform two or more of the ADLs.However, long-term care encompasses more than just meeting the chronic health care needs of an individual. Maintaining your quality of life and lifestyle preferences are also important components.   Providing assistance in a traditional facility is usually more efficient and cheaper than assistance provided at home.Yet most people prefer to remain in their home and maintain control in the determining their daily activities.   Whether this is possible depends on the individual’s financial situation and the availability of s upport from the family or community.

Thursday, August 29, 2019

Franchisors Do Not Like to Take on 'Entrepreneurs' as Franchisees Essay

Franchisors Do Not Like to Take on 'Entrepreneurs' as Franchisees - Essay Example Global business environment is becoming highly volatile due to constant change in global economic and political environment. It is true that the franchisors are becoming more selective in the adoption of franchisees due to volatile global economic and political environment. Franchisors generally scrutinize each and every aspect before providing franchise as the growth rate of global economy is slowing down.Both franchisors and franchisees get benefits from each from this franchising business. It is quite difficult for a multinational organization to enter into a new global market and starts to make profit from the initial point of time. First, they make the local people aware about their presence in that market. Therefore, the multinational organizations used to find franchisees that can start a new franchisee business with the help of familiarity of the brand name of the franchisor in global market places. In addition to this, knowledge about local market trend and demand helps the franchisee owners to develop a potential client base. Despite all of these things, it can be stated that the franchisees cannot be termed as individual entrepreneurs. There are several reasons and examples to prove this statement. Women who are into their own business, most of them are seen as franchisee rather than entrepreneurship. According to current business environment urban women are more preferable with franchising whereas rural women can be seen as value added enterprising. Joining franchisee by women has been increasing day by day which does not indicates that they are with less potential to come up with any value added business by their own. It is just because women are less likely to be trying for doing everything from start-up by their own as an entrepreneurship. Therefore, they like to run an established or running business which a franchisor can provide for those women who are not from business family. Therefore, today’s women entrepreneurship stands mainly on franchisee business where there is zero value addition by themselves as any entrepreneur. Hence, the statement is very true in this case (Webber, 2013, p.71-76).  

Wednesday, August 28, 2019

Gospel of Mark Research Paper Example | Topics and Well Written Essays - 2750 words

Gospel of Mark - Research Paper Example When compared to other three gospels, Mark is not an appealing piece of writing. Evidently, his intention was the simple and direct narration of the events so that his gentile audience who did not have knowledge about ‘a promised messiah’ can easily comprehend the message he conveys. Mark’s is the oldest gospel, and obviously the primary sources of information for other writers like Luke, John, and Mathew. Regardless of its lacking readability, the gospel of Mark is often considered as a reliable testimony as he was very close to Peter and Paul in their mission. It contains Jesus’ parables, the miracles he performed, events like crucifixion and resurrection, and finally the mission Jesus vests upon his apostles. According to many, the final element (Mk: 16: 9-20) is an addition to the gospel of Mark probably by some editors. Mark begins the gospel hastily with the oration of John the Baptist, and this informs readers that Jesus is the heavenly messiah and s on of God, fulfillment of prophesy. Gospel of Mark is one of the most important pieces of work in the New Testament for several reasons. Despite its terse prose, gospel of Mark is concrete for historical factors and clear narration of Jesus’ ministry. As a writer, Mark has clear objectives, and he gives special emphasis to certain ideas and themes throughout the book. His gospel is not a loose description of too many things, but it addresses specific theological concerns and ethical issues. Gospel of Mark contains 16 chapters among which the first 8 chapters describe his travel to the north. He preaches the word of God and performs wonders as the sign of his authority and heavenly mission. The entire first part reflects the early Christian church’s belief in Jesus as the Christ, Man, and Son of God. Throughout this part several people ask the question who Jesus is, and the answer is that Jesus heals the

Tuesday, August 27, 2019

Reliability, Validity and Trustworthiness in Nursing Essay

Reliability, Validity and Trustworthiness in Nursing - Essay Example 30). In case positive results of the nurses’ researches and studies are reached, then their research strategies are valid and reliable (Zangaro, Soeken 2005, p. 6). Qualitative researches are often positioned as pragmatic researches and there is no doubt that there is a need to follow the rules of these researches. In accordance with Aristotle, there is more practical than theoretical aspects of nursing. One of the greatest ancient philosophers claims: â€Å"practical sciences inquire into the principles and causes of things to achieve knowledge in order to make, as in engineering, or in order to do, as in ethics† (Strickland 2006, p. 5). Three main concepts of nursing research Reliability and validity are two integrative elements of trustworthiness of the researches and studies. Trustworthiness of the research depends on the initial research question, data collection, analysis and conclusions reached. The issues of validity and reliability should be taken into account in the process of reading different research projects, either quantitative or qualitative ones. Both in qualitative and quantitative studies, these concepts are of crucial importance. That is why the following research, which is based on the article by Byrne, Cooper and Fairburn â€Å"Weight maintenance and relapse in obesity: a qualitative study†, the concept of reliability is discussed in detail. The study deals with the problems of obesity, a challenging issue of weight regain and weight maintenance. A qualitative approach is chosen in this study, because there is a need to define the number of factors, which are influencing on weight maintenance and relapse in obesity. The reliability of quantitative studies depends on the methodology of calculation. In the study conducted by Byrne, Cooper and Fairburn transcripts were analyzed with the help of NUD*IST software (Byrne, Cooper and Fairburn 2003, p. 956). Reliability demonstrates how a certain procedural instrument is used to provide similar results in different circumstances. Validity is the correlation of an intended measure with the real measure. These two concepts should be better considered in terms of nursing research. In a broader definition: â€Å"validity in relation to research is a judgment regarding the degree to which the components of the research reflect the theory, concept, or variable under study† (Roberts 2006, p. 42). In order to determine whether results are valid or not, it is necessary to determine worthiness of the reached results in the process of the study. Internal validity refers to evaluation of the results’ worthiness. External validity deals with generalization of the study’s results and its application to the larger population (Morse 1991, p. 15). Further on, the concept of reliability is considered in detail and it is relevant to discuss the main characteristics of this concept. Reliability determines an instrument’s stability and consistency in a certain context. Reliability of a measured instrument should be considered in terms of a particular study otherwise its application may be irrelevant. Further on reliability will be considered in accordance with three main characteristics: stability, internal consistency and equivalence (Munhall 2001, p. 18). Test-retest

Monday, August 26, 2019

Motivating Employees Assignment Example | Topics and Well Written Essays - 250 words

Motivating Employees - Assignment Example For employees whose drives and needs are focused on satisfying lower order needs (physiological, social and security needs), extrinsic factors (money or compensation) could be the most effective motivators. However, for employees who crave for satisfying higher-order needs (self-actualization and fulfillment), intrinsic factors must be the most effective motivators of performance. The motivational theories that were evidently applied included Maslow’s hierarchy of needs, as well as Herzberg’s two factor model (Martires & Fule, 2004). By accurately identifying the level of needs, as well as the motivational (or hygiene) factors, employers are assisted in designing motivational programs that would keep employees productive, satisfied and motivated. Based on one’s personal and professional experiences and from the readings, one would recommend that employers need to accurately assess the needs and drives of employees to enable them to design motivational or incentive programs that match these needs. As disclosed, intrinsic and extrinsic factors (or hygiene and motivational factors) need to be incorporated in the job to make the tasks inherently interesting, challenging, satisfying, and rewarding. Ryan, R., & Deci, E. (2000). Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions. Retrieved December 28, 2014, from Contemporary Educational Psychology:

Sunday, August 25, 2019

Sociology - group experiment Essay Example | Topics and Well Written Essays - 1500 words

Sociology - group experiment - Essay Example Immediately almost everyone's attention was turned to us, the pace at which people danced slowed down. Some people looked directly at us and others stared at us through the corner of their eye. 2 couples left the dance floor and the rest continued looking at us either directly or indirectly and were obviously talking about what we were trying to do or our reason for doing this. When the song ended we left the dance floor and nobody approached us later to ask what we were doing. Our basic assumption was that those in the dance floor would expect us to be dancing to the tune of the song being played. Perhaps, they thought, they would have other party goers which they can grind with and show their dance moves. Maybe we were even interested in becoming acquaintances. We assumed that talking and drinking in the dance floor would have the impression of unusualness that would reveal their expectations regarding our assumed behavior. The theoretical and academic framework underlying the breaching experiment is the sociological field of ethnomethodology. It is the study of the way in which people maintain the present social order. It is a contrast to the belief that human behavior is caused by external causal factors or internalized motivations. According to Brinkerhoff, White, Ortega and Weitz (2006), Ethnomethodology stresses that active reason and knowledgeable character of human conduct are the forces that control our social behavior. Harold Garfinkel of the well known musical duo Simon and Garfunkel established a school of ethnomethodology in the 1960, at a time when the structuralism/functionalism was the dominant theory in the field. Garfinkel conducted experiments to prove that the crucial thing governing social exchange were common sense understandings that were unstable and are recreated every day in each social interaction (Bremmer, 2006) .What Garfinkel did was to perform a series of breaching experiments which broke the accepted rules of a social situation. For example, he planned that some students in a group would cheat at tic-tac-toe. According to the structuralists, social order would have broken down, however, the students incorporated the cheating into the rules and continued playing showing that understa ndings are recreated every day (Bremmer, 2006). It is the intent of this student to perform a breaching experiment on his peers in an attempt to observe this phenomenon. This experiment shows that if behavior is not what would be expected and if that behavior would likely impede that goal, friction will arise as was the case in this experiment. In the case of the activity that we conducted, the people dancing in the dance floor seemed not to have a care in the world and were only concerned with the way they and their partners were dancing. My colleagues and I assumed that even though they displayed this unconcerned behavior towards people they don't know or they don't want to get intimate with, they were indeed very sensitive to what is happening around them. We also assumed that these people expected us to be going in the dance floor to dance as if there was an unwritten agreement or contract that everybody understood and complied with. It was common sense to be dancing in the dance floor. According to Bremmer (2006), breaking common sense barriers often lead to bewilderment gradually

Saturday, August 24, 2019

WELLS FARGO Essay Example | Topics and Well Written Essays - 250 words

WELLS FARGO - Essay Example It will be important to carry out a situational analysis of the Wells Fargo (2011), as well as the market and specific issues that will be the part of address of the Wells Fargo (2011)’s campaign. The company will create PPR by including different imperative messages that will represent the Wells Fargo (2011)’s positioning strategy in detail in its marketing plan. The publics will include customers, consumers, employees, suppliers, investors, auditors, press, print media, businesses, and financial analysts in the campaign that will do more than only marketing. It is very significant that PR campaign should have a prioritized list of abovementioned publics of the Wells Fargo (2011) It is very important for every PR campaign to influence company’s authorities to accept, trust, and belief, and to spread this quality and values of Wells Fargo (2011), it will be efficient to come up with a list of spokespersons on different issues. This will allow Wells Fargo (2011) to relate effectively with its publics, such as corporate culture, and different services that have been causing hurdles for the company along with expression of objectives and values of the Wells Fargo (2011) that will provide awareness to the publics, and at the same time, ensure alteration of negative exposure into a positive

HOW DOES HISTORY SHAPE US AND HOW DO WE SHAPE HISTORY Research Paper

HOW DOES HISTORY SHAPE US AND HOW DO WE SHAPE HISTORY - Research Paper Example Words have always had a great influence on people in the past. However, the trend is changing as time passes by. Mario Vargas Llosa has made the observation that many people nowadays are lacking the motivation and passion to read. On many occasions, gentlemen approach his book store to buy books for their wives and kids. These men claim that they cannot afford enough time to read since they are engrossed in their day to day activities. What has changed? Where did the compassion go? Men have got many obligations and responsibilities in life. They claim that they would not spend time burying their faces deep in to books. Statistics show that literature is becoming a female thing. More women are interested in reading than men. Some explain that middle class women can be able to read more because they work for fewer hours than men. It’s a pity for the men who are unaware of the pleasure that they are missing. A society in which the works of literature are hidden is full of vices. One of the key factors influencing the peoples’ interest in literature and reading habits is science and technology (Llosa, Mario). Science and technology can fail to play an integrating role. There is infinite richness of knowledge which has led to specialization. Literature will always be the common denominator of all experiences. Literature has enabled individuals from all walks of life to transcend history. Literature has always protected people against prejudice, racism and political sectarianism. Literature has always acted as weapon in the fights against discrimination, fear as well as exploitation. Therefore, without literature, history is as good as dead (Llosa, Mario).. Still on the subject of literature, William Faulkner’s speech reveals more. He feels that the award was given to him as a result of his hard work in the field of literature. He dedicates the award to writers like him be it men

Friday, August 23, 2019

SOCRATES AND THE MEANING OF PHILOSOPHY Essay Example | Topics and Well Written Essays - 1750 words

SOCRATES AND THE MEANING OF PHILOSOPHY - Essay Example Socrates is the kind of man who will die for what he thinks is right. Plato’s Apology describes Socrates’ identity and philosophy through narrating his trial. Socrates dies for his philosophy because he knows that he is doing the right thing for society, not just for himself, where his interest is simply helping others to know the truth. He does the right thing for a society that needs a â€Å"gadfly† which will stir it to constant self-assessment (Plato, n.d., p.16). In the first section of the paper, I explain Socrates’ philosophy, specifically irony, method, and ethos, and how Socrates’ statement, â€Å"The unexamined life is not worth living,† is related to these three components. In the second section, I reflect on what I think philosophy is and why it is important. Socrates’ philosophy uses irony and logical methods to promote ethos, or the character of a good man with a good life, and his philosophy helps me define philosophy as the study of general and specific problems that can help people live a good life. Socrates’ philosophy is sometimes called Socratic irony, where the irony is that when a philosopher starts with the admission of his own ignorance, he actually exposes the ignorance of others. In Apology, Socrates criticizes the Sophists for using logos without examining the ethical value and consequences of their arguments. He says: â€Å"†¦but I know that their persuasive words almost made me forget who I was – such was the effect of them; and yet they have hardly spoken a word of truth† (Plato, n.d., p.3). He alludes to Sophists because they can be tremendously persuasive enough that some people overlook the weaknesses of their arguments. Forgetting oneself refers to forgetting one’s ability to think critically in response to the persuasive tactics of the Sophists. The verbal irony is that Socrates is not affected at all by the Sophists. Instead, the more that he ta lks to them, the more he exposes their ignorance through exposing the fallacies of their arguments. Socrates uses verbal irony to highlight that Sophists are not after the truth, and yet they ironically sound truthful to others who do not examine their lives anymore. Moreover, one of the greatest ironies in his philosophy is his argument on wisdom. Socrates does not claim to know everything, and yet by saying he does not know anything, he is wiser than the rest because it opens him to knowing more. He is right to compare himself to a â€Å"gadfly† because he exists for the main purpose of stirring the Greek society. He is like a gadfly that aims to stir the society which is â€Å"like a great and noble steed who is tardy in his motions owing to his very size, and requires to be stirred into life† (Plato, n.d., p.16). When the prophecy says that Socrates is the wisest of all, it does not mean that Socrates holds the most knowledge of all fields, but that he is open to l earning more through his critical and inquisitive approach to learning. As a gadfly, he is ironically a small being in society in terms of wealth and social connections, and yet, he has the ability to stimulate deep philosophical questions amongst his people. Another example of irony comes from Socrates’ accusers. They accuse someone of something that they know little of. Socrates provides the example of Meletus. He says that Meletus is the â€Å"doer of evil,† wherein â€Å"the evil is that he makes a joke of a serious matter, and is too ready at bringing other men to trial from a pretended zeal and interest about matters in which he really never had the smallest interest†

Thursday, August 22, 2019

Marketing plan for mercedes benz Essay Example for Free

Marketing plan for mercedes benz Essay Dear Parents You must be informed about the laws that Current Legislation in UK produced in order to protect the children and young people. Current Legislation 1. Children Act (2004) identify five outcomes for children 1. Education Act (1993) Parents of children under 2 years have the right to ask for the child to be formally assessed 2. Sex Discrimination Act (1975) Ensure that individuals are not discriminated against on the grounds of their sex 3. Race Relation Act (1976) Equality of opportunity must be promoted 4. Public Health Act (1984) Covers the notification and exclusion periods for certain infectious diseases 5. Reporting of Injuries, Diseases and Dangerous Occurrences Regulation (RIDDOR) (1995) Specify certain accidents and incidents that must be by law, reported 6. Equality Act 2010 Aims to ensure that rights of disabled individuals are met 7. Special Educational Need and Disability Act (2004) Protects children from discrimination on the basis of disability , and settings must make reasonable adjustments to their provision to meet the need and right of the child 8. Code of Practice for First Aid (1997) Gives guidance on the provision of trained first aiders and first aid provision 9. Protection of the Children Act (1998) Requires a list to be kept of people considered to be unsuitable to work with children 10. Care of Substances Hazardous to Health (COSHH) Regulations (2002) Deal with the identification, storage and use of potentially harmful substances, such as cleaning fluids 11. Childcare Act (2006) the law that sets out: Duties on local authorities to improve outcomes for children and to ensure access to information about provision in their area Legal frameworks for regulation and inspection of provision for children from birth to age 17 The Early Years Foundation Stage (EYFS): this is the framework for the delivery of quality integrated care and education for children from birth to the 31 August following their fifth birthday. The EYFS includes requirements for the provision of young children’s welfare, learning and development that all providers must meet, as well as good practice guidance. Dear Parents You must be informed about the role of Regulatory Bodies that made all the inspection, investigation and enforcements to my premises in order to improve the overall well-being of the children. OFSTED Ofsted is the Office for Standards in Education, Children’s Services and Skills. They report directly to Parliament and they are independent and impartial. Ofsted is responsible for the inspection of a range of educations and children’s services, and for the inspection and regulation of registered Early Years and Childcare provision.  The aim of all this work is to promote improvement and value for money in the services they inspect and regulate, so that children and young people, parents and carriers benefits.  The registration process with Ofsted looks at my ability and suitability if I deliver the Early Years Foundation Stage (EYFS). This is the framework for the delivery of quality integrated care and education for children from birth to the 31 August following their fifth birthday. The EYFS includes requirements for the provision of young children’s welfare, learning and development that all providers must meet, as well as good practice guidance. An Ofsted inspector will make regular visits to my premises and discuss about how I will meet the welfare requirements: The Inspection report produced by Ofsted will covers the followings: If, I and every other person looking after children on my premises, are suitable to care for children Every person living or working on my premises is suitable to be in regular contact with children My premises is suitable for looking after children If, I meet or will meet all the welfare, learning and development requirements of Early Years Foundation Stage and all the regulations and any conditions of registration imposed by. After an inspection, Ofsted publishes a report on Childminder home based environment website. In addition to written comments on a number of areas, schools and childminder premises are assessed on each area and overall on a 4-point scale: 1 (Outstanding), 2 (Good), 3 (Satisfactory) 4 (Inadequate). Ofsted Register Early Years Childminders to: Protect the children Ensure that they meet the requirements of Early Years Register Ensure that they provide good outcomes for children that keep children healthy, safe, ensure that they enjoy what they do and achieve well, make a positive contribution and develop skills for the future Promote high quality in the provision of care and learning and development Provide reassurance to parents Failure to complying with this welfare requirements would attract complains or concerns from parents or other people side. The law gives to Ofsted as regulatory body a range of powers to regulate children’s social care services, which set out the action that can take in order to enforce compliance with the law. They consider the particular circumstances of each case before deciding what action they need to take. However, it is very important for me not to lose sight of the overriding principle of ensuring the welfare of children and young people.

Wednesday, August 21, 2019

Globalization Does It Threaten Cultural Diversity Media Essay

Globalization Does It Threaten Cultural Diversity Media Essay Globalization can be defined as the phenomenon of interaction and integration among people, organizations and the governments of different countries. It has not only affected UAE in particular but also nations across the globe. It is a complete process driven by the forces of international trade and investment and at the same time aided by information technology. Globalization is a very vast subject and so its effects are also wide spread (Lechner, 2001). Globalization had negative and positive views, so that it can not be accepted or rejected, the serious matter now is to what extent globalization is permitted to spread. There are both positive as well as negative impacts of globalization. It has its effects on the environment, on the political system of nations, on economic development, prosperity of nations and most serious threats is apparent on cultural diversity and also on well being of societies around the world. Cultural diversity has both its pros and cons. On the positive side, the interaction across boundaries has resulted in the mixture of cultures, languages, traditions habits and costumes. The major drawback on the cultural aspect is the materialism of globalization. Author Frank Lechner has claim that, the movements of the multinational corporation (MCN) today is promoting consumerist culture, and this is done by promotion of standard commodities by exploiting basic material desires, creating similar lifestyles (Lechner, 2001). Globalization has taken an unprecedented spread worldwide, despite of the great challenges this phenomenon is facing. It is becoming clear that the media, politics and economy has been globalized, and these are methods of extending globalization. The consequences of spreading globalization threaten social aspects and cultural identity. The questions arises how it all started. Well, the answer is simple enough. Economic reasons, free trade and international business deals, immigration and education were the reasons for globalization. The researchers who spoke about the emergence of globalization, identified globalization as a cumulative process, meaning that there is a small preceded factors that paved the way for progressing globalization and that what we are witnessing today. Including trading, most big corporations move their business operations to foreign countries by going global. The major reasons for the globalization of business are: trade barriers, customer demands or need for customized products and globalization of competitors. Also immigration, one of the main factors that had facilitated the globalization movement. People immigrate to other countries in the pursuit of better standard of living, career and job prospects and better health care. All this had resulted in the commencement of what is called g lobalization today (Okolo, 2010). Education it is also worth mentioning as a one of the factors that helped in progressing globalization, The prospects of pursuing higher studies abroad also has give rise to globalization. Students are moving out of their countries to developed nations for studies and jobs. The subject of discussion is whether globalization has direct and indirect negative effects on cultural diversity. This shall be discussed in detail in the following paragraphs of this essay. Globalization has myriad influence on society. And it has touched, influenced and involved societies across the world. A close look at the following facts shall make this idea more clear about who was involved and how. The world population was at 6.5 billion in 2006. It shall grow to 7 billion in the next six years. 99% percent of this growth shall be witnessed in the developing nations like India and China. This is happening due to globalization of MNCs, immigration of people to other countries for better career prospects (The Globalist, Society Globalization, Oct 2006). Despite reluctance of governments to liberalize immigration policy, the number of people living outside their country caused an obvious increase growth from 120 million in 1990 to 200 million in 2008. An estimate of the United Nations confirms this. It might seem that Studying Abroad is also involved in globalization phenomenon. In 2007 gathered reports stated that, a higher percentage of UAE students studied abroa d than Indian or Chinese students. The number of Arab students that earn PhDs annually comes to 12,000. The problem lies in employment and contribution to development to the UAE. The Arab brain drain is four times greater than that of China and five times that of India. As a result, there is no employment generation locally (Zahlan Albert, 2007). Governments involvement with globalization and worldwide trade connections have made countries more interdependent. National economies increasingly got affected by trends in the global economy. As a result, risk of global recession is very high resulting in economic downturn. In such a scenario, national government shape and influence their economies. The government promotes or checks globalization so that it benefits their economy and population. Thus, government involvement plays a key role in controlling the impact of globalization on a domestic level and also globally (Carlos M. Pelà ¡ez Carlos A. Pelà ¡ez, Govt. intervention in globalization, Macmillan Publishers Limited, 2010). It is obvious that international treaties facilitated globalization movement. The huge number of international laws and treaties have made globalization possible. Treaties and agreements among nations set protocols for international trade and finance like the general agreement on tariffs and trade (GATT) and worth to mention the Kyoto Protocol foster co-operation on protecting the environment and it was adopted 1997. It may be objected that some organizations are involved in progressing globalization such as UNESCO. This international organization helps in supporting culture as culture is the foundation of societies. UNESCO promotes access to education. Its program Education for All by 2015 is prioritizes on developing skills for the work force through education. Its program also aims to use technology to enhance learning and to expand educational opportunities. UNESCO also partners with big MNCs to bring education to all. MNCs like Intel, Microsoft and American multinational corporation that designs and sells consumer electronics (CISCO) helps to provide consulta tion, partnerships, technology and funding for projects. These companies involve in programs assisting education to absorb a talent pool of employees with 21st century skill sets (The Levin Institute, UNESCO, 2010). People are divided in their opinion about the impact of globalization on cultural diversity. Some believe it undermines culture, while others are in support of it. There are reasons to consider why globalization promotes cultural diversity. The interaction among boundaries promotes mixing of cultures in specific places and practice, it helps in the integration and the spread of ideas and images, resulting in acceptation or resistance reactions. These global practices are often interpreted differently as per local traditions and takes different particular forms. It may be objected that International organizations movements have made diversity become a global value. The main concern arises here, why are people divided over globalization threats on culture diversity. Simply, because globalization has different advantages on cultural diversity. It is obvious that globalization can be useful tool in improving education. Globalization has resulted in the improvement of education by; highly qualified and experienced educationist experts in schools, colleges and universities helping to improve the standard of education. Restructured online professional degree courses like master of business administration (MBA) has helped students and people who may already be working or those who need a higher degree for better career prospects. These advanced courses are enabling students to acquire specialized knowledge a and skills as opposed to offering them a general education on a subject (Doherty, 2010). Also one of the most important contributions of globalization is improving health sector, with globalization the concept of more private hospitals with intern ational experts and doctors were introduced. The benefits are to give patients the choice of hospitals and physicians. Private health care allows patients to be attended promptly. And provides high quality services to patients with expert doctors supervision and trained nurses. Private sector hospitals create employment for thousands of people. It may be objected that private health care premiums are generally paid by employers and that helps in reducing government expenses (Willman, 2010). Globalization has provided more services for entertainment through new technologies and equipments, for example, mobiles. Toady mobile phones are offering more than just making and receiving calls. It is a form of entertainment with the globalization of mobile phones. Listening to music, watching videos, browsing the internet and even watching TV on mobiles (Mark, 2009). At last but not least worth to mention the video games. Video games provide entertainment in terms of action packed games. Besides that, it enhances creativity and develops interest for graphic design and technology. Youths have a very prospective career in the video game and technology industry (June Soh, 2010). There is no doubt that the system of globalization has clearly imposed itself and its influence globally through several methods helped in easy progressing globalization ideas. Satellite television, computers and other means of communication creates different kind of communication among peoples and nations. Regarding to the new means of modern technology , it may be objected that globalization had direct and In-direct negative effect on culture diversity . Internet, the excessive use of the internet can lead to a kind of addiction affecting the individual both socially and culturally. Opponents of this stance argue that, the massive use of internet effects the person socially and culturally. The addiction can be detrimental to ones health and social well-being. This is because extreme addiction leads to anti-social behavior. The addiction can be so severe that it can lead to the inability of the person to communicate with the real world. It affects inter-personal communication. People addicted to the net soon develop personality disorders. They start identifying themselves with their internet representation than their real self. This finally may lead to ones disability to maintain a healthy social and happy life (Breedon, 2009). Admittedly, it could argue that globalization had direct cultural effects. The influence of the western culture is rampant over the internet. Internet is based on the English language. This results in the weakening of other cultures and languages like the Chinese, French and Arabic. It also affects the moral perceptions and the ethics of an individual. The pornography industry of the western countries is basically driven by the million of dollars of profits. Numerous porn sites over the internet depicting nude females and males corrupt the mindset of the modern youth. This finally leads to the decline of culture of a nation (Guangrong,1998). Another effect important to observe is the violence effects of video Games. Video games are directly linked to violence and youth aggression. When this becomes an addiction, the young generation is more likely to act with violence in a real world scenario. They lack empathy for others and develop delinquent activities. Other adverse effects are heath issues like obesity, poor heart conditions. It also results in social isolation and poor grades for students addicted to video games (Konstantina, Violence in Video Games, 2010). Globalization does affect the cultural diversity, by influencing the national identity of a nation in terms of traditional food, clothes and language. Its important to point out how globalization effects traditional food. The idea created by fact food that it is cheaper and faster reduces the demand for traditional food. Western diet also affects health and nutrition as they are rich in animal products, refined carbohydrates and low in whole grains, fruits and vegetables. The consumption of Coca Cola, Pepsi and McDonalds is moving the world towards a deskbound lifestyle (Frank B, 2008). Traditional Clothes, western and globalized fashion trends are moving people away from traditional wear. Traditional clothing enhances the traditional identity of a country. Thus, the expression of identity through traditional wear is psychologically beneficial. Moreover, traditional wear keep women in a more protective environment than adolescents wearing western outfit (Anthes, 2008). Critics for this position point out that globalization has helped in developing one common global language for easy communication, the language of the media, business, education and medicine. It might be true; however, we must consider the serious globalization harm to culture Language. The use of one language in trade, education and profession leads people to stay away eventually from their traditional and cultural language. Globalization ahs resulted in the endangerment and extinction of many languages. An endangered language is one that is not spoken by children and the youth. According to an estimate, the number of endangered languages is about 6000. Language serves as a sense of belonging and without a cultural language, the people of a nation shall lose their cultural identity (Shelly, 2008). The globalization of media also threatens cultural diversity. Through Media perspectives globalization making Indirect threats on culture diversity such a, advertising globalization affects health. Health Advertisers of fast food chains try to project that even after eating a 2000 calorie meals daily can make the younger generation, especially girls look like models on the beach in their commercials. As a result of such global advertising concepts, the youth are getting more and more addicted to hamburgers, pizzas high in calorie resulting in diseases like obesity, diabetes, heart ailments and stroke (Erica Winters, Negative effects of advertising on Girls health, July 2010). Some people believe globalization has some negative impacts on global politics news. Global politics news often tries to portray the idea that Islam is a religion of terrorism. It also creates conflict between people. For example, Muslim women wearing veil caused conflict between people. A British man was given jail of 3 years for removing the veil of a UAE woman (Buray, 2010). Worth to point out the Adverse indirect economic effects of globalization impacts individual financially. Globalization also affects individuals financially. As a result of pressures on prices of products, people tend to migrate to other countries (having low cost of living) in search for better career options and better salaries. Globalization has created income inequalities especially in the developing countries like India and China. This has affected the income of individuals across households (Alli, 2007, Pg. 92). In conclusion it can be said that globalization is making economical, cultural and educational threats on cultural diversity in unconstructive ways. It has been discussed that how our contemporary world is witnessing new trends, through using the latest achievements of technology progress. These trends had become globally spread and known as globalization phenomenon. The globalization movements is taking different forms and different methods, and certain way to practice its activities. And this what had became cleared in recent decades due to development of technologies that contributed to facilitate globalization movements. It has been mentioned that how the media, politics and economy has been globalized and how are these methods helped in easy processing the extent of globalization. Admittedly, I object that these globalization methods reflecting serious threats on social aspects and cultural identity. To extent, co modification of education is in practice with the advent of globa lization. There is also income inequality in the developing countries. Despite economic development, the poverty level of the people of the developing countries is increasing owing to unemployment problems. The invasion of newer technologies like mobiles and video games are affecting the culture of a nation. As an alternative the government must take proper measures to control the prices of products that are consistently rising. Educational institutions like schools must have subjects and materials to foster the sense of national identity. The society too can promote and enhance national identity by way of traditional celebrations, festivals, traditional clothes and most important educating the future generation with these values of national identity.

Tuesday, August 20, 2019

Investor Attitudes Towards Risk on Stock Market

Investor Attitudes Towards Risk on Stock Market For the abnormal return in stock market, investor attitudes will become increasingly important. This paper attempts to analyze the impact of investor attitude towards risk that have a greater influence on stock market .In this study researcher focused on particular Islamabad stock market and obtain primary data based on five point Likert scale from investor of ISE. The data indicate that investors have substantially different attitudes toward various investments. However, there are significant statistical differences between attitudes of the investor groups in their attitudes toward three risk types. These data also show significant differences in attitudes toward risk. After analyzing the data through the Regression and Correlation, including ANOVA test, the result found the significance impact of variables on stock market. Introduction The whole financial theory is based on the basic hypothesis of rational investor on the financial markets. This rationality is characterized by a continuous quest of the investors to maximize their utility function (actually maximizing the return of the investment for a given risk level or minimizing the risk for an expected return level). In spite their rationality; investors have a different perception over risk, its bearing having an important psychological factor. Most investors show different attitude towards risk like motivated risk aversion, but we can find on the financial markets. While risk behavior has been studied intensely and a large number of risk perception. Through attention to risk perception and risk propensity which are mediators in attitude transaction, financial institutions can realize the effects on investor behavior and their returns expectations. The first section of this paper is the introduction, the second section is the literature review, the third secti on establishes hypothesis model, the fourth section presents the study results and the fifth section is the conclusion and recommendations.Different Studies are available; far less research exists regarding peoples mind-sets towards risk taking, i.e., risk attitudes, such as, risk aversion, risk tolerance and risk neutral. These can be conceptualized as two poles of a one-dimensional attitude towards risk-taking but also as two separate concepts. It is widely assumed that people differ considerably in their attitude towards risks, ranging from good sense to risk-seeking and even pleasure in risk-taking. The first trial of conceptualizing the investors risk aversion belongs to Milton Friedman and Leonard Savage (Milton Friedman, Leonard Savage Utility Analysis of Choices Involving Risk, JPE, 1948) who defined the risk aversion by using the following decisional situation: an investor who can chose among comparable investments will always chose the one with the lowest risk. Explaining the investment behavior using the returns of risky financial investments utility function brought a new perspective to the risk aversion theory. Further studies showed that there are also other factors with direct impact over the attitude towards risk (economic growth forecasts of a market, the level of training and the experience gained, fluctuations of the exchange market, psychological factors, biases and heuristics etc.). This paper follows studies conducted with investors to examine investor attitudes and behavior towards inherent risk and potential returns in stock market. Statement of the Problem The problem statement of research was à ¢Ã¢â€š ¬Ã…“Impact of Investor Attitude towards Risk on Stock Marketà ¢Ã¢â€š ¬?. Major variables used in this study include stock market return volatility and risk attitude i.e risk tolerance, risk aversive, risk neutral variables that are the indicators of investor attitude. Objective: the objectives of research are:- To study how these attitude types are affecting the stock market. To find whether there is any relationship between stock market index and investor behavior. Significance of the Study The market return fluctuate according to events and trends , the human mind also have some psychological factor that can be influenced or might directs towards good or bad decision making regarding investment. From this study individual investor can get knowledge how their behavior that can maximize or minimize their utility in investment plan in market portfolio. They can change their behavior accordingly. Every Kind of individual like small investor including Man, Women with different status i.e. single or Martial with different age can change their mind set and able to understand how they should make decision to see the market trends or events. Review of Literature There is lot work has been done so far in this regard. Now we have overview some of researcher works in this section of the paper as review literature. With the reference of research topic, some of studies are being done in which all the variables includes Risk attitude factors i.e; Risk Aversion, Risk Tolerance, Risk are taken into consideration to define the impact of those variables on stock market. Levin, Synder and chapman (1975) were concerned with the differences between men and women in accepting the risks of financial investments, they focused on a group of 110 students using a questionnaire regarding lotteries to check the more risk aversive according to gender differentiation. the results indicating that women are more risk aversive than men Powell and Ansic (1997) questioned a small group regarding property insurance and the exchange market and again found that women are more aversive than men (this study was among the first which analyzed individual aversion towards speculative and pure risks); using information regarding the weight of the funds invested in risky assets. Jaimie Sung and Hannna (1996) analyzed the risk tolerance corresponding to four ethnic groups: Caucasian, Hispanic, Black and others. Given the substantial differences among risk tolerance capacities of these groups (the Caucasians have the highest risk tolerance and the Blacks the lowest) we may assert that this factor has a direct impact on the way investors accept and perceive the risk attached to financial investments. Education also has a direct influence on risk tolerance, as several studies prove a direct link between higher education and the acceptance of higher risk related to investments. The analysis was conducted on four education levels: primary school, high school, college and postgraduate studies. The results demonstrate an intense and direct impact on accepting financial risk: the higher the subjects education, the higher his tolerance to risk. Sitkin and Pablo (1992) developed a model of determinants of risk behavior. In this model, personal risk preferences and past experiences form an important risk factor in which to frame the problem, and social influence also affects the individuals perception. Sitkin and Weingart (1995) extend the Sitkin-Pablo model leading to the definition that risk perception and propensity are the mediators in risk behaviors of uncertainty decision-making. Shyan-Rong Chou, Gow-Liang Huang, Hui-Lin Hsu (2010) has done research on à ¢Ã¢â€š ¬Ã…“Investor Attitudes and Behavior towards Inherent Risk and Potential Returns in Financial Productsà ¢Ã¢â€š ¬?. They establish a model by which to measure attitudes and behavior towards investment risk.They used variables: Risk propensity, Risk perception, Behavior finance, Decision making. They study to form a framework (framing) for interpretation of their respective populations attitudes and behaviors. Empirical results found no difference by gender to investor propensity to take risk, nor in cognitive perception of such. However, higher and lower perceptions of risk were indicated by investors according to their personal investment experience. Investors with little experience in stocks and structured notes were found to have significantly sensitive perception of risk. Thus the model proposed is relevant in finding a positive correlation between experience and propensity of risk, though the un derstanding of such remains uncertain. In respect to financial products other than mutual funds, investor propensity and perception of risk tend to show a negative correlation. Amos Tversky; Daniel Kahneman (1974) defines in their research à ¢Ã¢â€š ¬Ã…“Judgment under Uncertainty: Heuristics and Biasesà ¢Ã¢â€š ¬? that Heuristics that are important feature of the individual decision-making process which may be considered to include thought representativeness and availability. They founded that there is anchoring bias in the decision-making process which arises due to factors such as overconfidence, loss aversion, status quo bias, mental accounting, framing and so on. Investors in the process of assessing the risks and returns are influenced by this anchor effect. All these studies proved the complexity of risk aversion and its subjective dimension, as the estimates are difficult to obtain accurately. Investors have ultimately a unique behavior which results in un balanced price, no matter how adverse they are to risk. Understanding risk aversion offers another perspective for constructing and optimizing risky financial portfolios. Theoretical Frame work Our theoretical frame work is as under: (Independent Variables) Risk Aversion Risk Tolerance Risk Neutral (Dependent Variable) Stock Market Explanation The possibility of physical or social or financial harm /detriment / loss due to a exposure. This is the (dominating) negative perspective; however, there is also a neutral perspective, i.e., risk = uncertainty about the outcomes (good and/or bad ones) of a decision; and a positive perspective. A persons opinion belief about how large the risk associated with a hazard is (regarding negative outcomes) A general perspective of humans mind towards taking or avoiding a risk when deciding how to proceed in situations with uncertain outcomes. Risk Attitude towards taking risks or avoiding risk are; i.e, Risk aversion, Risk Tolerance, Risk Neutral. So, all decisions about how acceptable a risk is in individual or societal terms deepened on market events or trends. The actual behavior of people when facing a risk situation, each investor has unique personal risk tendencies, investment style, and level of risk awareness. These characteristics, in addition to the expectation of returns, help investment decision making and portfolio construction. According to traditional finances capital asset pricing model, due to investor risk aversion, rational investors understand that increased investment risk demands return with a higher premium. Diagrammatical Expression of Variable:  [1]   Purpose of the study (Hypothesis Testing) Hypothesis testing offers an enhanced understanding of the relationship that exists among variables. It could also established casual and effect relationship. The research à ¢Ã¢â€š ¬Ã…“Impact of Investor attitude towards risk on Stock Marketà ¢Ã¢â€š ¬?, includes there are certain variables upon which the growth of Stock Market depends; these are interest rate, Risk Aversion, Risk Tolerance, Risk Neutral ,Uncertainty. Research is being carried out to analyze the nature of the relationship between all these variables. Hypothesis Risk Tolerance Investor: Investors who tend towards higher risk are more adventurous and so are willing to attempt high-risk, high reward investments. H1: Investor who has a higher tolerance to risk that have significant impact on stock market volatility H2: Investor who has a higher tolerance to risk that have no significant impact on stock market volatility Risk Aversive Investor: People who tend towards lower risk behavior are less willing to engage in risky adventurous behavior due to their low risk tolerance. That is, this kind of investor has a high degree of risk perception in financial products. H3: Investor who are risk aversive has significant impact on stock market volatility H4: Investor who are risk aversive has no significant impact on stock market volatility Risk Neutral Investor: Someone is completely indifferent to the risk involved an investment and is only concerned about expected return. H5: Investor who are risk neutral has significant impact on stock market volatility H6: Investor who are risk neutral has no significant impact on stock market volatility Methodology: (Sample Data Collection) Sample is taken from Islamabad stock exchange and data collection is based on primary data using questionnaire consist of five likert scale including Strongly Agree, Agree, No Strong Opinion, Disagree, Strongly Disagree to analyze the dependent and nondependent variables. The questionnaire sample obtained from the valid source à ¢Ã¢â€š ¬Ã…“The Scottish Life Risk Attitude Profiling Questionnaire is based on the Byrne Blake Risk Profile Questionnaireà ¢Ã¢â€š ¬?  [2]  . The Respondents which have obtained during the research work are 30 that included 20 brokers, 10 small investors i.e Man, Woman having different qualification, age and income groups. To analyze the data being a researcher we used Regression and correlation in SPSS to see the impact and relationship between variables. Data Analysis and Discussion The results drawn from statistical analysis is based on regression analysis. As the independent variable is comprised of three facets i.e, risk aversion, risk taking and risk neutral so several hierarchical regression analyses are performed to formally check the hypothesis. Separate regression analyses are run for analyzing independent-dependent relationship. Regression has been used in order to measure that how much variation in dependent variables has been caused by independent variable. The results are as follows: Risk Aversion (a) Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .467(a) .218 .048 .48900 Interpretation Table illustrate that value of R Square is 0.218 which is equal to 21.8 %. This means that independent variable i.e. risk aversion is accounting for 21.8 % of variation in the dependent variable i.e stock market. (b) ANOVA Model Sum of Squares df Mean Square F 1 Regression 1.535 5 .307 1.284 Residual 5.500 23 .239 Total 7.034 28 a. Predictors: (Constant), risk aversion b. Dependent Variable: Stock market Interpretation F ( 1. 101) = 1.284 ; P Since the value of P is less than 0.01, so we can say that the overall effect of this independent variable is highly significant. RISK Tolerance (a) Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .442(a) .195 -.025 .50735 Predictors: (Constant), risk tolerance Interpretation Table illustrate that value of R Square is 0.195 which is equal to 19.5 %. This means that independent variable i.e. risk tolerance is accounting for 19.5 % of variation in the dependent variable i.e. stock market. (b) ANOVA Model Sum of Squares df Mean Square F 1 Regression 1.372 6 .229 .888 Residual 5.663 22 .257 Total 7.034 28 a. Predictors: (Constant), risk tolerance b. Dependent Variable: Stock market Interpretation F ( 1. 101) = 0.888 ; P Since the value of P is less than 0.01, so we can say that the overall effect of this independent variable is highly significant. Risk Neutral (a) Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .687(a) .472 -.056 .51517 Predictors: (Constant), risk tolerance Interpretation Table illustrate that value of R Square is 0.472 which is equal to 47.2 %. This means that independent variable i.e. risk neutral is accounting for 19.5 % of variation in the dependent variable i.e. stock market. (b) ANOVA Model Sum of Squares df Mean Square F 1 Regression 3.319 14 .237 .893 Residual 3.716 14 .265 Total 7.034 28 Predictors: (Constant), risk neutral Dependent Variable: Stock market Interpretation F (1. 101) = 0.893; P CONCLUSION This study uses the questionnaire approach to test the risk attitudes and returns expectations of investors of particular Islamabad stock exchange. There are different trends and economic crisis that rapidly changed the attitude of investors of male and female. Variance analysis also found that less experienced investors have lower risk propensity and higher risk perception. However, considering individual attitude and perception about returns of stock market either influenced positively or negatively that assessed during research questionnaire. In the test model, investor experience and their risk propensity is in positive correlation. So, the conclusion of this study is consistent with recent literature, however the relationship between risk attitude and expected returns has not yet been determined as successful and strong empirical result. RECOMMENDATIONS Researcher recommended the followings ways to gain higher return from their investing attitude. Compare current stock value with historical results of securities or bonds markets. If you are risk aversive and need higher income during shorter period of time and at low risk, you will need to find other financial instruments.   As we know that, there is direct correlation between risk and income. The higher is income, the higher is risk so investor should ensure about their instruments worth in which he/she going to invest such can be divided as follows: bank savings, bonds and shares.   Another issue is that somehow media reports negatively about stock market return so, investor rapidly change their mind set as the framing heuristic applied without thinking the validity of information. So investor should protect his or her investments. Having purchased securities, keep monitoring securities market periodically. Other Recommendations are that Do not spread the whole money in the market and prefer to invest in only those companies that pay a dividend and that have a history of raising their dividend every year. Investor should forget making a profit; instead focus on the income provided from the stock portfolio and make every stock purchase with the intent that the purchase will be a long-term investment. Develop a savings plan to add to your holdings each quarter to help dividend reinvestments to accumulate more shares on a cost averaging basis. REFERENCES Amos Tversky; Daniel Kahneman Science, New Series, Vol. 185, No. 4157. (Sep. 27, 1974), pp. 1124-1131. Jaimie Sung, Sherman Hanna, Factors related to risk tolerance, Financial Counseling and Planning, Vol. 7,1996, pag. 14). Levin Irwin P., Mary A. Snyder and Daniel P. Chapman (1975), The Interaction of Experiential and Situational Factors and Gender in a Simulated Risky Decision-Making Task, Journal of Psychology, 1988, 122(2),pp. 173-181) Powell Melanie, and David Ansic (1997), Gender Differences in Risk Behaviour in Financial Decision-Making: An Experimental Analysis, Journal of Economic Psychology, 18(6), 1998, pp. 605-628. Risk Attitude Profiling questionnairehttp://www.scottishlife.co.uk/scotlife/nmsruntime/saveasdialog.asp?fileName=Risk_Attitude_Questionnaire.pdf Source:http://www.emeraldinsight.com/books.htm?chapterid=1760442show=html Sitkin and Pablo (1992) Review of management Review-1992.vol 17, No.1, p-38). Shyan-Rong Chou, Gow-Liang Huang, Hui-Lin Hsu (2010) International Research Journal of Finance and Economics ISSN 1450-2887 Issue 44 (2010)  © Euro Journals Publishing, Inc. 2010. http://www.eurojournals.com/finance.html) Investor Attitudes Towards Risk on Stock Market Investor Attitudes Towards Risk on Stock Market For the abnormal return in stock market, investor attitudes will become increasingly important. This paper attempts to analyze the impact of investor attitude towards risk that have a greater influence on stock market .In this study researcher focused on particular Islamabad stock market and obtain primary data based on five point Likert scale from investor of ISE. The data indicate that investors have substantially different attitudes toward various investments. However, there are significant statistical differences between attitudes of the investor groups in their attitudes toward three risk types. These data also show significant differences in attitudes toward risk. After analyzing the data through the Regression and Correlation, including ANOVA test, the result found the significance impact of variables on stock market. Introduction The whole financial theory is based on the basic hypothesis of rational investor on the financial markets. This rationality is characterized by a continuous quest of the investors to maximize their utility function (actually maximizing the return of the investment for a given risk level or minimizing the risk for an expected return level). In spite their rationality; investors have a different perception over risk, its bearing having an important psychological factor. Most investors show different attitude towards risk like motivated risk aversion, but we can find on the financial markets. While risk behavior has been studied intensely and a large number of risk perception. Through attention to risk perception and risk propensity which are mediators in attitude transaction, financial institutions can realize the effects on investor behavior and their returns expectations. The first section of this paper is the introduction, the second section is the literature review, the third secti on establishes hypothesis model, the fourth section presents the study results and the fifth section is the conclusion and recommendations.Different Studies are available; far less research exists regarding peoples mind-sets towards risk taking, i.e., risk attitudes, such as, risk aversion, risk tolerance and risk neutral. These can be conceptualized as two poles of a one-dimensional attitude towards risk-taking but also as two separate concepts. It is widely assumed that people differ considerably in their attitude towards risks, ranging from good sense to risk-seeking and even pleasure in risk-taking. The first trial of conceptualizing the investors risk aversion belongs to Milton Friedman and Leonard Savage (Milton Friedman, Leonard Savage Utility Analysis of Choices Involving Risk, JPE, 1948) who defined the risk aversion by using the following decisional situation: an investor who can chose among comparable investments will always chose the one with the lowest risk. Explaining the investment behavior using the returns of risky financial investments utility function brought a new perspective to the risk aversion theory. Further studies showed that there are also other factors with direct impact over the attitude towards risk (economic growth forecasts of a market, the level of training and the experience gained, fluctuations of the exchange market, psychological factors, biases and heuristics etc.). This paper follows studies conducted with investors to examine investor attitudes and behavior towards inherent risk and potential returns in stock market. Statement of the Problem The problem statement of research was à ¢Ã¢â€š ¬Ã…“Impact of Investor Attitude towards Risk on Stock Marketà ¢Ã¢â€š ¬?. Major variables used in this study include stock market return volatility and risk attitude i.e risk tolerance, risk aversive, risk neutral variables that are the indicators of investor attitude. Objective: the objectives of research are:- To study how these attitude types are affecting the stock market. To find whether there is any relationship between stock market index and investor behavior. Significance of the Study The market return fluctuate according to events and trends , the human mind also have some psychological factor that can be influenced or might directs towards good or bad decision making regarding investment. From this study individual investor can get knowledge how their behavior that can maximize or minimize their utility in investment plan in market portfolio. They can change their behavior accordingly. Every Kind of individual like small investor including Man, Women with different status i.e. single or Martial with different age can change their mind set and able to understand how they should make decision to see the market trends or events. Review of Literature There is lot work has been done so far in this regard. Now we have overview some of researcher works in this section of the paper as review literature. With the reference of research topic, some of studies are being done in which all the variables includes Risk attitude factors i.e; Risk Aversion, Risk Tolerance, Risk are taken into consideration to define the impact of those variables on stock market. Levin, Synder and chapman (1975) were concerned with the differences between men and women in accepting the risks of financial investments, they focused on a group of 110 students using a questionnaire regarding lotteries to check the more risk aversive according to gender differentiation. the results indicating that women are more risk aversive than men Powell and Ansic (1997) questioned a small group regarding property insurance and the exchange market and again found that women are more aversive than men (this study was among the first which analyzed individual aversion towards speculative and pure risks); using information regarding the weight of the funds invested in risky assets. Jaimie Sung and Hannna (1996) analyzed the risk tolerance corresponding to four ethnic groups: Caucasian, Hispanic, Black and others. Given the substantial differences among risk tolerance capacities of these groups (the Caucasians have the highest risk tolerance and the Blacks the lowest) we may assert that this factor has a direct impact on the way investors accept and perceive the risk attached to financial investments. Education also has a direct influence on risk tolerance, as several studies prove a direct link between higher education and the acceptance of higher risk related to investments. The analysis was conducted on four education levels: primary school, high school, college and postgraduate studies. The results demonstrate an intense and direct impact on accepting financial risk: the higher the subjects education, the higher his tolerance to risk. Sitkin and Pablo (1992) developed a model of determinants of risk behavior. In this model, personal risk preferences and past experiences form an important risk factor in which to frame the problem, and social influence also affects the individuals perception. Sitkin and Weingart (1995) extend the Sitkin-Pablo model leading to the definition that risk perception and propensity are the mediators in risk behaviors of uncertainty decision-making. Shyan-Rong Chou, Gow-Liang Huang, Hui-Lin Hsu (2010) has done research on à ¢Ã¢â€š ¬Ã…“Investor Attitudes and Behavior towards Inherent Risk and Potential Returns in Financial Productsà ¢Ã¢â€š ¬?. They establish a model by which to measure attitudes and behavior towards investment risk.They used variables: Risk propensity, Risk perception, Behavior finance, Decision making. They study to form a framework (framing) for interpretation of their respective populations attitudes and behaviors. Empirical results found no difference by gender to investor propensity to take risk, nor in cognitive perception of such. However, higher and lower perceptions of risk were indicated by investors according to their personal investment experience. Investors with little experience in stocks and structured notes were found to have significantly sensitive perception of risk. Thus the model proposed is relevant in finding a positive correlation between experience and propensity of risk, though the un derstanding of such remains uncertain. In respect to financial products other than mutual funds, investor propensity and perception of risk tend to show a negative correlation. Amos Tversky; Daniel Kahneman (1974) defines in their research à ¢Ã¢â€š ¬Ã…“Judgment under Uncertainty: Heuristics and Biasesà ¢Ã¢â€š ¬? that Heuristics that are important feature of the individual decision-making process which may be considered to include thought representativeness and availability. They founded that there is anchoring bias in the decision-making process which arises due to factors such as overconfidence, loss aversion, status quo bias, mental accounting, framing and so on. Investors in the process of assessing the risks and returns are influenced by this anchor effect. All these studies proved the complexity of risk aversion and its subjective dimension, as the estimates are difficult to obtain accurately. Investors have ultimately a unique behavior which results in un balanced price, no matter how adverse they are to risk. Understanding risk aversion offers another perspective for constructing and optimizing risky financial portfolios. Theoretical Frame work Our theoretical frame work is as under: (Independent Variables) Risk Aversion Risk Tolerance Risk Neutral (Dependent Variable) Stock Market Explanation The possibility of physical or social or financial harm /detriment / loss due to a exposure. This is the (dominating) negative perspective; however, there is also a neutral perspective, i.e., risk = uncertainty about the outcomes (good and/or bad ones) of a decision; and a positive perspective. A persons opinion belief about how large the risk associated with a hazard is (regarding negative outcomes) A general perspective of humans mind towards taking or avoiding a risk when deciding how to proceed in situations with uncertain outcomes. Risk Attitude towards taking risks or avoiding risk are; i.e, Risk aversion, Risk Tolerance, Risk Neutral. So, all decisions about how acceptable a risk is in individual or societal terms deepened on market events or trends. The actual behavior of people when facing a risk situation, each investor has unique personal risk tendencies, investment style, and level of risk awareness. These characteristics, in addition to the expectation of returns, help investment decision making and portfolio construction. According to traditional finances capital asset pricing model, due to investor risk aversion, rational investors understand that increased investment risk demands return with a higher premium. Diagrammatical Expression of Variable:  [1]   Purpose of the study (Hypothesis Testing) Hypothesis testing offers an enhanced understanding of the relationship that exists among variables. It could also established casual and effect relationship. The research à ¢Ã¢â€š ¬Ã…“Impact of Investor attitude towards risk on Stock Marketà ¢Ã¢â€š ¬?, includes there are certain variables upon which the growth of Stock Market depends; these are interest rate, Risk Aversion, Risk Tolerance, Risk Neutral ,Uncertainty. Research is being carried out to analyze the nature of the relationship between all these variables. Hypothesis Risk Tolerance Investor: Investors who tend towards higher risk are more adventurous and so are willing to attempt high-risk, high reward investments. H1: Investor who has a higher tolerance to risk that have significant impact on stock market volatility H2: Investor who has a higher tolerance to risk that have no significant impact on stock market volatility Risk Aversive Investor: People who tend towards lower risk behavior are less willing to engage in risky adventurous behavior due to their low risk tolerance. That is, this kind of investor has a high degree of risk perception in financial products. H3: Investor who are risk aversive has significant impact on stock market volatility H4: Investor who are risk aversive has no significant impact on stock market volatility Risk Neutral Investor: Someone is completely indifferent to the risk involved an investment and is only concerned about expected return. H5: Investor who are risk neutral has significant impact on stock market volatility H6: Investor who are risk neutral has no significant impact on stock market volatility Methodology: (Sample Data Collection) Sample is taken from Islamabad stock exchange and data collection is based on primary data using questionnaire consist of five likert scale including Strongly Agree, Agree, No Strong Opinion, Disagree, Strongly Disagree to analyze the dependent and nondependent variables. The questionnaire sample obtained from the valid source à ¢Ã¢â€š ¬Ã…“The Scottish Life Risk Attitude Profiling Questionnaire is based on the Byrne Blake Risk Profile Questionnaireà ¢Ã¢â€š ¬?  [2]  . The Respondents which have obtained during the research work are 30 that included 20 brokers, 10 small investors i.e Man, Woman having different qualification, age and income groups. To analyze the data being a researcher we used Regression and correlation in SPSS to see the impact and relationship between variables. Data Analysis and Discussion The results drawn from statistical analysis is based on regression analysis. As the independent variable is comprised of three facets i.e, risk aversion, risk taking and risk neutral so several hierarchical regression analyses are performed to formally check the hypothesis. Separate regression analyses are run for analyzing independent-dependent relationship. Regression has been used in order to measure that how much variation in dependent variables has been caused by independent variable. The results are as follows: Risk Aversion (a) Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .467(a) .218 .048 .48900 Interpretation Table illustrate that value of R Square is 0.218 which is equal to 21.8 %. This means that independent variable i.e. risk aversion is accounting for 21.8 % of variation in the dependent variable i.e stock market. (b) ANOVA Model Sum of Squares df Mean Square F 1 Regression 1.535 5 .307 1.284 Residual 5.500 23 .239 Total 7.034 28 a. Predictors: (Constant), risk aversion b. Dependent Variable: Stock market Interpretation F ( 1. 101) = 1.284 ; P Since the value of P is less than 0.01, so we can say that the overall effect of this independent variable is highly significant. RISK Tolerance (a) Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .442(a) .195 -.025 .50735 Predictors: (Constant), risk tolerance Interpretation Table illustrate that value of R Square is 0.195 which is equal to 19.5 %. This means that independent variable i.e. risk tolerance is accounting for 19.5 % of variation in the dependent variable i.e. stock market. (b) ANOVA Model Sum of Squares df Mean Square F 1 Regression 1.372 6 .229 .888 Residual 5.663 22 .257 Total 7.034 28 a. Predictors: (Constant), risk tolerance b. Dependent Variable: Stock market Interpretation F ( 1. 101) = 0.888 ; P Since the value of P is less than 0.01, so we can say that the overall effect of this independent variable is highly significant. Risk Neutral (a) Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .687(a) .472 -.056 .51517 Predictors: (Constant), risk tolerance Interpretation Table illustrate that value of R Square is 0.472 which is equal to 47.2 %. This means that independent variable i.e. risk neutral is accounting for 19.5 % of variation in the dependent variable i.e. stock market. (b) ANOVA Model Sum of Squares df Mean Square F 1 Regression 3.319 14 .237 .893 Residual 3.716 14 .265 Total 7.034 28 Predictors: (Constant), risk neutral Dependent Variable: Stock market Interpretation F (1. 101) = 0.893; P CONCLUSION This study uses the questionnaire approach to test the risk attitudes and returns expectations of investors of particular Islamabad stock exchange. There are different trends and economic crisis that rapidly changed the attitude of investors of male and female. Variance analysis also found that less experienced investors have lower risk propensity and higher risk perception. However, considering individual attitude and perception about returns of stock market either influenced positively or negatively that assessed during research questionnaire. In the test model, investor experience and their risk propensity is in positive correlation. So, the conclusion of this study is consistent with recent literature, however the relationship between risk attitude and expected returns has not yet been determined as successful and strong empirical result. RECOMMENDATIONS Researcher recommended the followings ways to gain higher return from their investing attitude. Compare current stock value with historical results of securities or bonds markets. If you are risk aversive and need higher income during shorter period of time and at low risk, you will need to find other financial instruments.   As we know that, there is direct correlation between risk and income. The higher is income, the higher is risk so investor should ensure about their instruments worth in which he/she going to invest such can be divided as follows: bank savings, bonds and shares.   Another issue is that somehow media reports negatively about stock market return so, investor rapidly change their mind set as the framing heuristic applied without thinking the validity of information. So investor should protect his or her investments. Having purchased securities, keep monitoring securities market periodically. Other Recommendations are that Do not spread the whole money in the market and prefer to invest in only those companies that pay a dividend and that have a history of raising their dividend every year. Investor should forget making a profit; instead focus on the income provided from the stock portfolio and make every stock purchase with the intent that the purchase will be a long-term investment. Develop a savings plan to add to your holdings each quarter to help dividend reinvestments to accumulate more shares on a cost averaging basis. REFERENCES Amos Tversky; Daniel Kahneman Science, New Series, Vol. 185, No. 4157. (Sep. 27, 1974), pp. 1124-1131. Jaimie Sung, Sherman Hanna, Factors related to risk tolerance, Financial Counseling and Planning, Vol. 7,1996, pag. 14). Levin Irwin P., Mary A. Snyder and Daniel P. Chapman (1975), The Interaction of Experiential and Situational Factors and Gender in a Simulated Risky Decision-Making Task, Journal of Psychology, 1988, 122(2),pp. 173-181) Powell Melanie, and David Ansic (1997), Gender Differences in Risk Behaviour in Financial Decision-Making: An Experimental Analysis, Journal of Economic Psychology, 18(6), 1998, pp. 605-628. Risk Attitude Profiling questionnairehttp://www.scottishlife.co.uk/scotlife/nmsruntime/saveasdialog.asp?fileName=Risk_Attitude_Questionnaire.pdf Source:http://www.emeraldinsight.com/books.htm?chapterid=1760442show=html Sitkin and Pablo (1992) Review of management Review-1992.vol 17, No.1, p-38). Shyan-Rong Chou, Gow-Liang Huang, Hui-Lin Hsu (2010) International Research Journal of Finance and Economics ISSN 1450-2887 Issue 44 (2010)  © Euro Journals Publishing, Inc. 2010. http://www.eurojournals.com/finance.html)

Monday, August 19, 2019

Radio Frequency Identification (RFID) Essay examples -- Information Te

RFID stands for Radio Frequency Identification. RFID is the use of a wireless non-contact system that uses radio-frequency electromagnetic fields to transfer data from a tag attached to an object (Wikipedia.com, 2012). RFID is a type of identification system devices that stored data, identification or location of the products. The RFID tag can be put onto an object and used to track and manage inventory, assets, people, etc. For example, it can be put into cars, computer equipment, books, mobile phones, etc. RFID can be used in a variety of applications such as access the management when there is need to access the office. They need to put their identification card that has their details to make sure they pass the security check. It is more to make sure that only authorized people can enter the premises. The tracking of good can also been done with RFID when the company wants to shipping their product somewhere far away and there are tags on the delivery of goods that enable them to track them whenever the goods being taken to. RFID can also track persons and animals as there are tags that can be put into their bodies or accessories. The police often used them to track bad people or when doing the undercover to protect the officer on duty. Tool collection is the often things that you can see closely related to RFID that we people used in our daily life. The â€Å"Touch n Go† is the perfect example of RFID. RFID is also being used in the machine readable travel documents, which is the machine that reads the passport to confirm the identity of the person before they been given permission to go in and out from one country to another. In airport, RFID is also being used in the baggage tracking logistics where each one of the baggage... ...nline] available from (20 April 2012) Thesmartsense.com (2011) VingCard’s ‘Signature RFID’ [online] available from (20 April 2012) Citeseerx.ist.psu.edu (2005) David Molnar, David Wagner - A Scalable, Delegatable Pseudonym Protocol Enabling Owner Transfer of RFID Tags [online] available from (22 April 2012) Autoidlabs.org (2007) Konidala, Divyan, Kim & Kwangjo - RFID Reader Mutual Authentication Scheme Utilizing Tags [online] available from (22 April 2012) Itlaw.wikia.com (2012) Guidelines for Securing Radio Frequency Identification (RFID) Systems [online] available from (22 April 2012) Radio Frequency Identification (RFID) Essay examples -- Information Te RFID stands for Radio Frequency Identification. RFID is the use of a wireless non-contact system that uses radio-frequency electromagnetic fields to transfer data from a tag attached to an object (Wikipedia.com, 2012). RFID is a type of identification system devices that stored data, identification or location of the products. The RFID tag can be put onto an object and used to track and manage inventory, assets, people, etc. For example, it can be put into cars, computer equipment, books, mobile phones, etc. RFID can be used in a variety of applications such as access the management when there is need to access the office. They need to put their identification card that has their details to make sure they pass the security check. It is more to make sure that only authorized people can enter the premises. The tracking of good can also been done with RFID when the company wants to shipping their product somewhere far away and there are tags on the delivery of goods that enable them to track them whenever the goods being taken to. RFID can also track persons and animals as there are tags that can be put into their bodies or accessories. The police often used them to track bad people or when doing the undercover to protect the officer on duty. Tool collection is the often things that you can see closely related to RFID that we people used in our daily life. The â€Å"Touch n Go† is the perfect example of RFID. RFID is also being used in the machine readable travel documents, which is the machine that reads the passport to confirm the identity of the person before they been given permission to go in and out from one country to another. In airport, RFID is also being used in the baggage tracking logistics where each one of the baggage... ...nline] available from (20 April 2012) Thesmartsense.com (2011) VingCard’s ‘Signature RFID’ [online] available from (20 April 2012) Citeseerx.ist.psu.edu (2005) David Molnar, David Wagner - A Scalable, Delegatable Pseudonym Protocol Enabling Owner Transfer of RFID Tags [online] available from (22 April 2012) Autoidlabs.org (2007) Konidala, Divyan, Kim & Kwangjo - RFID Reader Mutual Authentication Scheme Utilizing Tags [online] available from (22 April 2012) Itlaw.wikia.com (2012) Guidelines for Securing Radio Frequency Identification (RFID) Systems [online] available from (22 April 2012)